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West-Mark

CHALLENGE

INCONSISTENT + OUTDATED

West-Mark is owned by a family of multigenerational industrial manufacturers, offering some of the highest quality custom trucks and trailers in the transportation industry. West-Mark was struggling with their inconsistent and outdated branding and despite having an exceptional reputation, they lacked a strong brand identity within their industry. They needed a company that was able to equip their sales team with a professional image and useful collateral to help push their products through in-person and online sales.

Approach

POSITIONING + EQUIPING

Cain Trucking Inc. is a family-owned business, with deep roots in the Central Valley. Known exclusively for Trucking, Compost, and Road Oil, we were tasked with developing awareness around the other sectors of their business. Working closely with the Cain team, our challenge was to bring attention to the other services and products that Cain has recently added to their offerings in a competitive market. They needed a company that had deep knowledge of the agriculture industry that could create meaningful content to solidify them as leaders in their industry.

RESULTS

119%

Increase of Linkedin Followers

120%

Increase of Facebook Followers

476%

Increase of Instagram Followers

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