John Duarte is a well known farmer and businessman here in the Central Valley. Having co-founded a widely successful nursery business with his family, and his heavy community involvement in his hometown of modesto, Ca, John felt a calling to do more. After years of frustration and the lack of genuine constituent representation, John decided to run for the 13th district of Congress. Our challenge was to develop authentic, and impactful content for John and his endorsements to use during his congressional campaign.