JOHN DUARTE
CHALLENGE
West-Mark is owned by a family of multigenerational industrial manufacturers, offering some of the highest quality custom trucks and trailers in the transportation industry. West-Mark was struggling with their inconsistent and outdated branding & despite having an exceptional reputation, they lacked a strong brand identity within their industry. They needed a company that was able to equip their sales team with a professional image and useful collateral to help push their products through in-person & online sales.
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APPROACH
Our strategy was to establish core brand guidelines, modernize their logo, create social media accounts, and traditional marketing collateral in order to reach a specific demographic of transportation companies in the Central Valley. Through modern and tactical marketing strategies, we were able to position the newly branded West-Mark in front of their desired target market and help their salesman have the tools to close sales.
RESULTS
9.1k+
Total Video Views
2.3k+
Publication Views
CHALLENGE
13TH DISTRICT OF CONGRESS
John Duarte is a well known farmer and businessman here in the Central Valley. Having co-founded a widely successful nursery business with his family, and his heavy community involvement in his hometown of modesto, Ca, John felt a calling to do more. After years of frustration and the lack of genuine constituent representation, John decided to run for the 13th district of Congress. Our challenge was to develop authentic, and impactful content for John and his endorsements to use during his congressional campaign.
APPROACH
CLEAR + RELATABLE CONTENT
A natural on camera, and someone who had a clear vision with where they wanted to go. Our strategy was to make John’s unfiltered, relatable, and down-to-earth personality shine through in the content we created. Through captivating photo and video work, we delivered a gallery of content for John and his supporters to use throughout his campaign.
