WEST-MARK
CHALLENGE
West-Mark is owned by a family of multigenerational industrial manufacturers, offering some of the highest quality custom trucks and trailers in the transportation industry. West-Mark was struggling with their inconsistent and outdated branding & despite having an exceptional reputation, they lacked a strong brand identity within their industry. They needed a company that was able to equip their sales team with a professional image and useful collateral to help push their products through in-person & online sales.
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APPROACH
Our strategy was to establish core brand guidelines, modernize their logo, create social media accounts, and traditional marketing collateral in order to reach a specific demographic of transportation companies in the Central Valley. Through modern and tactical marketing strategies, we were able to position the newly branded West-Mark in front of their desired target market and help their salesman have the tools to close sales.
RESULTS
476%
Increase of Instagram Followers
120%
Increase of Facebook Followers
119%
Increase of Linkedin Followers
CHALLENGE
INCONSISTENT + OUTDATED
West-Mark is owned by a family of multigenerational industrial manufacturers, offering some of the highest quality custom trucks and trailers in the transportation industry. West-Mark was struggling with their inconsistent and outdated branding and despite having an exceptional reputation, they lacked a strong brand identity within their industry. They needed a company that was able to equip their sales team with a professional image and useful collateral to help push their products through in-person and online sales.
APPROACH
POSITIONING + EQUIPING
Our strategy was to establish core brand guidelines, modernize their logo, create social media accounts, and traditional marketing collateral in order to reach a specific demographic of transportation companies in the Central Valley. Through modern and tactical marketing strategies, we were able to position the newly branded West-Mark in front of their desired target market and help their salesman have the tools to close sales.
