CHALLENGE
West-Mark is owned by a family of multigenerational industrial manufacturers, offering some of the highest quality custom trucks and trailers in the transportation industry. West-Mark was struggling with their inconsistent and outdated branding & despite having an exceptional reputation, they lacked a strong brand identity within their industry. They needed a company that was able to equip their sales team with a professional image and useful collateral to help push their products through in-person & online sales.
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APPROACH
Our strategy was to establish core brand guidelines, modernize their logo, create social media accounts, and traditional marketing collateral in order to reach a specific demographic of transportation companies in the Central Valley. Through modern and tactical marketing strategies, we were able to position the newly branded West-Mark in front of their desired target market and help their salesman have the tools to close sales.
RESULTS
63%
Increase of Instagram Followers
190%
Increase of Facebook Followers
860%
Increase of Linkedin Followers
CHALLENGE
AG'S ONE-STOP-SHOP
The Ag Center is one of the fastest growing business to business marketing platforms in the agricultural industry. From lead generation, collaborative partnerships, business development, social media marketing, to high profile events, The Ag Center has their hand in just about everything. We were challenged with creating a cohesive brand image that highlights not only themselves, but also over 30 different ag services companies and growing.
APPROACH
modernize + establish
The Ag Center had a good social media following for their brand, being they were one of the first companies to invest in social media marketing in the agriculture industry. Our strategy was to modernize their core brand guidelines and logo, create social media accounts, and develop traditional marketing collateral in order to reach a specific demographic of transportation companies in the Central Valley. Through strategic planning and working closely with The Ag Center team, we elevated their presence and footprint in the ag industry by utilizing all of the services we offer.
